Belk launches e-commerce division
Staff Staff -- Furniture Today, October 17, 2008
Charlotte, N.C. -- Southeastern regional department store operator Belk has launched an e-commerce division, including a website with 50,000 items in apparel, accessories, shoes, cosmetics, home and gift; a call center in Melbourne, Fla.; and a new 147,000-square-foot fulfillment facility is in Pineville, N.C.
Heading the unit is Steve Duchelle, svp, e-commerce, who joined Belk last fall after e-commerce stints with The Bombay Company, RadioShack and Circuit City.
“This is an exciting opportunity for Belk to showcase and extend our brand and identity beyond our16-state footprint,” said McKay Belk, president and chief merchandising officer for the 300-store retailer. The company plans to have more than 100,000 items available online by the end of the year.
Furniture Today's Ray Allegrezza Speaks with Stephen Bogart about Fine Furniture's New Bogart Line