Sferra teams with fashion designer Peter Som
Michael J. Knell -- Furniture Today, April 21, 2010
New York – Luxury linens producer Sferra announced a collaboration with Peter Som, the American fashion designer known for his modern, romantic looks.
“Style and substance can and should be married when it comes to relaxation. Through this partnership we have created with Peter Som, we aim to expand our clientele by reaching the fashion-conscious consumer who carries an effortless elegance and allure” said Aaron Stewart, creative director for Sferra.
For his first bedding collection with Sferra, Som worked with Stewart to establish “a fresh point of view inspired by unstudied elegance and whimsical appeal, while keeping with the unsurpassed quality and stunning Egyptian cotton that defines the Sferra brand.”
The collection will be printed in Italy and is expected to arrive at stores next January.
“Fashion and interiors go hand-in-hand so I am thrilled to be partnering with Sferra. Their tradition of using only the finest materials and exquisite detailing is thoroughly inspiring. I used many of my signature prints from my runway collections as the beginnings of this collaboration. Now my customer can be outfitted from head to toe and from bed to tabletop” said Peter Som.
To celebrate this commemorate their partnership, Som will design Sferra’s space at the Design on a Dime benefit event at Housing Works in New York City next month.
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