Martin revamps Web site
By Furniture Today Staff -- Furniture Today, April 6, 2008
San Diego — Kathy Ireland Home by Martin, which specializes in home entertainment and home office furniture, has revamped its Web site to make it more consumer-friendly.
The site, www.martinfurniture.com, now includes larger product images, a retail store locator, tips on furniture care, and warranty information.
In addition, a new consumer buying guide has information on woods and veneers, drawer construction methods, power centers and other facets of furniture construction.
"Our goal is to improve the Web site's clarity, simplify the product search process and get our customers the information they need quickly and intuitively," said Karl Eulberg, vice president of sales and marketing. "As research continues to confirm that end users desire to pre-shop on the Web and that they consider manufacturer Web sites to be the most credible source for product information, we will continue to invest in our Web site."
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