LeggettSleep makes permanent home on Web
By David Perry -- Furniture Today, April 6, 2008
Carthage, Mo. — LeggettSleep.com, the Web site launched last year during Leggett & Platt's national Spring Alive Tour, is back in cyberspace. This time, officials say, it will have a permanent home.
The site originally gave L&P's Mark Quinn and the members of the Spring Alive Tour, consultants Craig McAndrews and Kurt Ling, a chance to talk about their travels and insights on the five-day, five-city retail bedding tour in September.
The goal of that tour was to highlight the connection between good sleep and good health.
Reaction to those postings was favorable, and that encouraged L&P to give the site a permanent home. Now, after what L&P officials call "a four-month siesta," LeggettSleep.com is back in the spotlight with a new format, new posts — and some familiar faces. And the goal of touting the importance of better sleep remains a driving force.
"Mattresses have the opportunity to change people's lives, and that fact is sometimes obscured by an emphasis on price and promotion," said Quinn, group executive vice president of sales and marketing for L&P's bedding division.
His first blog on the revamped Web site reviews the process that led to the launching of the Spring Alive Tour, including Quinn's well-received talk at Furniture/Today's Bedding Conference last April. He cited highlights of the Spring Alive Tour, and then moved on to the new year, when L&P garnered worldwide media attention when it launched its Starry Night bed at the Consumer Electronics Show in Las Vegas in early January.
Quinn wrote that the high-tech bed, which he described as being "incredibly comfortable" through the use of L&P's Joey Coil innerspring system, brought media attention from as far away as Germany and Columbia, and was featured in stories aired by ABC, CBS and NBC affiliates.
He said all of that attention was a testament to "the importance of sleep."
The revised Web site will continue to emphasize education and the importance of connecting with the consumer. Joe Lyon, vice president of national accounts at L&P, has been named executive editor of the Web site.
"Research shows that consumers would rather buy a mattress from someone who emphasizes sleep and health with them more than price and features," he said. "When associates understand and practice this approach, they increase their sales and the store begins to increase their market share."
The site will keep its finger on the pulse of the industry, and will keep visitors updated on issues that affect bedding professionals, L&P said. It is designed to be interactive, giving sales associates the opportunity to be involved in training and contests.
"We want to provide several different perspectives on the industry," Lyon said. "This site is meant to be a place for conversation and an arena for provocative thoughts on
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LeggettSleep.com back in action after siesta
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