Free furniture offered to Cubs fans
Clint Engel -- Furniture Today, April 7, 2008
Algonquin, Ill. — Another furniture retailer is tying free furniture to a home team sports victory.
SuitePlay, a four-store Chicagoland retailer of home entertainment furniture, games and accessories, will reimburse all purchases made at its stores from March 13 through April 15 if baseball's Chicago Cubs win the World Series this year.
Kelly Claffey, vice president of marketing for SuitePlay, an official Cubs sponsor, called the promotion a "win-win for everyone."
"This year marks the 100th anniversary of the Chicago Cubs World Championship win against the Detroit Tigers and all of Chicagoland is hoping that the Cubs will repeat history," she said.
The reimbursement excludes tax and delivery fees. Claffey wouldn't disclose sales projections for the event, except to say SuitePlay anticipates the promotion, combined with the introduction of an outdoor living collection, will more than double business during the period.
The promotion is fully insured, she said.
