Bernie & Phyl's planning sixth
By Furniture Today Staff -- Furniture Today, April 6, 2008
Norton, Mass. — Bernie & Phyl's Furniture will open its sixth New England store this spring in the Cape Cod town of Hyannis, Mass.
The Top 100 company said it is purchasing a 12,000-square-foot store at 20 Airport Road in Hyannis, across from the Cape Cod Mall, from the Cabana family, which has operated a La-Z-Boy Furniture Gallery store there for more than 30 years.
"We are very excited about opening a store in Hyannis. This is a market area that we have not served in the past and we think there is tremendous opportunity there," said Larry Rubin, CEO of Bernie & Phyl's. "This is going to be a small store for us, but it fits with our strategy to target markets where there are untapped customers who want stylish furniture, reasonable prices, and the exceptional customer service we are known for."
The retailer said it expects to open for business in Hyannis by the end of May. It plans to hire about 12 employees to staff the store and handle the increased demands at its Norton distribution center.
Bernie & Phyl's also has stores in Braintree, Raynham, Saugus and Westboro, Mass., and Nashua, N.H. The company said it continues to search for other store locations to purchase throughout New England.
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