Consumers sue Beck's Furniture over vouchers
California plaintiffs seek class action status
Heath E. Combs -- Furniture Today, April 14, 2010
SACRAMENTO, Calif. — Beck's Furniture has been sued in Sacramento Superior Court by plaintiffs seeking class action status for customers who participated in the retailer's free grocery voucher promotion.
A story in the Sacramento Bee reported that Rancho Cordova-based Beck's has been the subject of complaints in recent months from consumers who were not able to redeem free grocery vouchers offered with furniture purchases.
Beck's is appealing some small courts claims rulings from earlier this year.
It is one of several large retailers who have been snared in voucher promotion scams over the past two years. Three voucher promotions companies have disappeared, been shut down by state agencies or filed for bankruptcy.
Beck's participated in the promotion through My Free Travel of Chicago, a division of Hort Financial Services, which shut down abruptly in December.
Furniture/Today has been unable to reach several of officials who were involved in the My Free Travel promotion.
They include Steven Horwitz, the former executive vice president at My Free Travel; its principal and director of sales, Eugene Vinnykov; and Michael Pouls, founder of Kidz-Idz and president of Customer Loyalty International, or CLI, which was a large distributor of the vouchers.
Vinnykov's Linkedin page says he has been president of Coast to Coast Incentives, a travel promotions provider, since January. Pouls is listed on the page as owner of another promotions provider New World Incentives.
Another voucher company, BBZ Resource Management, filed for bankruptcy last June.
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