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Jennifer opens 2nd Ashley store in N.Y.

By Furniture Today Staff -- Furniture Today, April 6, 2008

Woodbury, N.Y. — Top 100 chain Jennifer Convertibles said last week it has signed a lease to open its second Ashley Furniture HomeStore in the New York metro area at 200 Sunrise Highway in Bayport, N.Y.

Harley Greenfield, CEO of the 177-store company, based here, said the retailer is "very excited" to be opening another Ashley store.

"Our first Ashley Furniture HomeStore turned profitable last quarter, after being open for six months," he said. "We have learned a lot from the opening of this store and believe additional stores will allow us to attain increased profitability. In addition, by opening stores on Long Island, our existing advertising market, we will be able to leverage and capitalize on our previous investment."

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