Stationary upholstery
By Furniture Today Staff -- Furniture Today, April 17, 2010
In this story:
In furniture stores
Style trends
Consumer trends
In furniture stores
• Accounted for 20% of furniture store sales in 2008.
• Accounted for 21% of selling space in furniture stores in 2008.
• Median SKUs, 43 and median number of lines, 6.
• Median best-selling price points for a leather stationary sofa, $1,199 and $799 for a fabric-covered sofa.
Source: Furniture/Today Furniture Store Performance Report: Merchandise Mix, 2009
Style trends
• Of retailers' 2008 total upholstery sales, 62% came from stationary upholstery.
• 53% of retailers' 2008 stationary sofa unit sales were contemporary in style.
• The next most-popular style behind contemporary was European country, generating 12% of retailers' 2008 stationary sofa unit sales.
• Leather/suede and microdeniers were the most-popular fabrics for retailers' 2008 stationary sofa unit sales, spawning almost one-half of total unit sales.
• 38% of retailers' stationary sofa unit sales were made at high price points, $1,500 and above. Another 34% were produced at low price points, $799 and below. The remaining 28% were made at medium price points, $800 to $1,499.
Source: Furniture/Today Upholstery Fabric and Style Survey, 2009
Consumer trends
• 56% of responding consumers desire new home furnishings, according to our September 2009 consumer survey in partnership with HGTV.
• 16% of responding consumers plan to buy a fabric sofa in 2010 and 12% plan to buy a leather sofa this year.
• 63% of consumers will first shop for a stationary sofa through a traditional furniture store.
• 65% of consumers choose a sofa retailer based on its reputation.
• Durability and quality are the consumer's leading concerns when buying a sofa.
Source: Furniture/Today and HGTV Consumer Views Survey, 2008 and 2009; The 2010 Consumer, 2009
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