CR-Home launches gallery program
Thomas Russell -- Furniture Today, April 20, 2008
High Point — Case goods and upholstery resource CR-Home launched a gallery program at market, aimed at providing a full menu of product offerings to retailers and consumers.
"Collections by CR-Home" covers product in the Chromcraft, Peters-Revington, Silver, Cochrane and Sumter furniture lines. Gallery programs covering any one or more the brands are available in a host of formats ranging from 2,000 to 14,000 square feet.
Ten gallery footprints include two home entertainment formats, three in casual dining, two in occasional and upholstery, one in pure occasional and two whole home formats with bedroom, living room and dining room furniture.
Formats also focus on various custom elements the company offers, such as finish and fabric options. The approach is marketed as Choices Made Easy — a slogan that supports the company's market research showing consumers want the power of choice in their home furnishings purchases.
Collections by CR-Home also lets the dealer choose promotional product and lifestyle photos representing various ethnic and demographic segments reflective of their service area.
"Designers will work with dealers to make it flexible to fit their store," said Brenda Dillon, vice president of merchandising and product management.
By the end of this year, the company hopes to install 25 galleries around the country.
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