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Copeland introduces FSC-certified case goods at market

Heath E. Combs -- Furniture Today, April 20, 2008

Case goods producer Copeland Furniture introduced its first line of Forest Stewardship Council certified furniture with on-product labeling at the High Point Market.

The FSC, an internationally recognized standard for sustainable harvesting and processing, grants certification through the Smartwood program of the Rainforest Alliance.

Vermont-based Copeland has three new groups made of maple that will carry FSC labeling. The labels certify that the company uses FSC pure, mixed, and credit-certified material, said Mark Burzynski, plant manager. They ensure that everyone along the chain of custody — from the forestland to timber owner, logger, sawmill, kiln dryer and wholesaler — is FSC-certified, Burzynski said.

"They're going to know the materials in the product came from forests that were responsibly harvested," he said.

Burzynski said the company will continue to upgrade and hopes to become an FSC pure company, meaning every piece in the certified products comes from FSC pure sources.

Few furniture companies have FSC certification. Copeland underwent a rigorous evaluation starting in 2005 to obtain a chain of custody certificate.

"We saw anecdotal evidence from customers for several years. We'd get direct inquiries from college towns in metropolitan areas asking about lumber origin. It just seemed interesting to us that we were getting this," said Tim Copeland, CEO.

"As time has gone on we began to hear a lot more active interest from retailers," he said. "As this becomes more mainstream, we hope to grab a little bit bigger piece of that market."

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