Environment Furniture opens N.Y. showroom
By Furniture Today Staff -- Furniture Today, April 20, 2008
New York — Environment Furniture has opened a retail showroom here on Broadway in the heart of Manhattan's Flatiron district and Union Square. The 4,000-square-foot showroom is the company's first freestanding retail outlet on the East Coast.
The showroom, managed by Natalie Rhooms, uses sustainable accessories throughout while combining existing historical building elements. EFI is committed to using sustainable materials and responsible processes to create designs with a true organic quality.
"This is an infusion of old and new with an organic edge," said Thomas Bina, chief designer and creative director. "If we've proven anything, it's that eco-friendly furniture and accessories can be exciting and vital, and the New York showroom is a reflection of those values."
The loft-like space reflects the company's respect for nature while combining existing historical building elements. A solid wall of custom blackened steel gives the front of the store a dramatic frame. The two-level interior is adorned with eco-sustainable accessories such as repurposed truck tarps used for wall hangings and recycled strands of Brazilian glass curtains used as space dividers. A wall of pure Peroba (a 100-year-old reclaimed Brazilian wood used in many of EFI's signature designs) highlights the upstairs loft area.
EFI's collections include bedding, dining tables, upholstery, lounge chairs and sofas, as well as accessories and lighting. The materials used in EFI's collections are either reclaimed or responsibly harvested.
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