L&P introduces VertiCoil innerspring
By David Perry -- Furniture Today, April 27, 2008
Carthage, Mo. — Components major Leggett & Platt has introduced what it is billing as the latest advance in sleep technology: A newly engineered innerspring coil that takes dead aim at the most popular innerspring in the world.
L&P says its new VertiCoil, invented at the company's Idea Center here, offers premium, high-performance at a value price point. It is priced to compete with the Bonnell coil, a mainstay of bedding lines around the world.
L&P is wrapping a comprehensive marketing program around its new coil, which it calls "the new shape of comfort." The offset coil provides improved deflection that reduces muscle tension, the company says.
"Your body will find a more comfortable sleep position on VertiCoil, relaxing naturally, so you wake invigorated — a new you," L&P says in a consumer brochure touting the coil.
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Leggett introduces advanced innerspring system
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