Simmons launches Danny Seo line at JCPenney
Simmons’ green bedding line debuting at JCPenney
By Furniture Today Staff -- Furniture Today, May 13, 2008
ATLANTA – Simmons said its new Natural Care by Danny Seo line of latex mattresses will be available at select JCPenney stores and online at jcp.com this month.
 Danny Seo |
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Danny Seo |
Simmons partnered with eco-friendly living expert Seo to offer a ‘green’ bedding collection, which features natural, biodegradable and renewable components such as natural rubber tree-based latex and a layer of base foam enhanced with soy.
“As interest in sustainable products has grown, so has the need for a ‘green’ mattress that is accessible for the majority of consumers,” Seo said. “There is no reason that ‘green’ mattresses should be a niche product when there is huge consumer support for environmentally friendly products. I hear from my readers and viewers that they want to invest in a ‘green’ mattress, but want to purchase it from a brand name they trust. Thanks to Simmons, sustainable and renewable bedding products are now readily available, providing consumers the opportunity to experience a Natural Care mattress and discover the benefits of a luxurious, eco-friendly sleep environment.”
Natural Care mattresses feature natural latex made from biodegradable materials like rubber tree sap, which is harvested and refined to create one of the most soothing and responsive sleeping surfaces in the world, according to Simmons officials.
Natural Care mattresses also feature a Tencel fabric cover made from wood fibers. This natural knit fabric is constructed with biodegradable yarn. In addition, the company’s Triton foundation is made from with 100% sustainable wood typically sourced from companies that participate in the Sustainable Forestry Initiative, and the metal in the foundation’s interior grid includes up to 80% recycled steel.
“We conducted a significant amount of research on sustainable and renewable foams and fabrics when designing the Natural Care line and took special care to select materials that would promote the best possible sleep experience for the consumer, while providing the added benefit of being environmentally friendly,” said Tim Oakhill, Simmons’ executive vice president of marketing. “Today, sustainable living is an option for everyone, and the availability of the Simmons Natural Care line at JCPenney represents our combined efforts to make an eco-friendly mattress available to consumers at a smart price.”
Priced at $1,599 and up, the collection will bear JCPenney’s “Simply Green” mark, an exclusive-to-JCPenney designation that assists customers in making environmentally conscious purchases.
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