Old Montreal furniture store closing to become new

Big-box stores on way out, owner says

MONTREAL — Fraser Furniture here will close after more than 130 years in business and remake itself to attract a new younger consumer, according to a story by The Montreal Gazette.

The retailer was founded in 1880 and is possibly the oldest furniture store in Quebec, according to the story. The store, selling high-end traditional furniture in an industrial area on Devonshire Road, is 80,000 square feet.

Ross Fraser, fourth-generation leader of the company, told the paper that big-box stores are on the way out, and that the company will remake itself to appeal to young consumers with more transitional styles with cleaner lines and an e-commerce presence.

Fraser said the company plans to open new stores in the spring but didn't disclose the new locations he is evaluating.

"Technology is changing everything," he told the paper. "If you're not moving and shaking and adapting in business today, you're not in business."

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