Adornably launches augmented reality app
Clint Engel -- Furniture Today, December 10, 2013
LOS ANGELES, Calif. — E-commerce and technology company Adornably launched a free augmented reality iPad app today that allows users to take photos of their space and then drop high quality, "3D photorealistic imagery" of furniture into the images automatically set to scale.
The new Adornably iPad app lets consumers drop product into photos of their rooms as well as buy the items they like through Adornably. With the help of a magazine dropped into the shoot, the technology automatically scales the furniture.
The app is available in iTunes, and Adornably also is selling the product from its online catalog of items on the app. The Los Angeles-based company said there are hundreds of pieces featured in the app, which has launched with suppliers Stanley, Vanguard and Theodore Alexander. More will be added later, an Adornably spokesman said.
"Gone are the days of mis-measuring, mismatched furniture and heavy lifting," the company said in a release.
"Adornably will set the interior designer inside all of us free and make everyone's home a design playground," added CEO Marc Lebovitz in a release.
Users of the app drop a magazine on the floor to help scale the furniture. They take a picture of the space with the magazine in it, and then add furniture from the app catalog.
In the release, Stanley Furniture CEO Glenn Prillaman called the app "a potential game-changer in the digital revolution now sweeping across almost every part of a home furnishings industry that previously offered consumers the same shopping experience for over 50 years."
Prillaman said, "Both suppliers and retailers should love this tool because it enables customers to fully visualize what furniture would look like in the home before the actual purchase."
Neil Wood, a spokesman for Adornably, said the e-commerce company is selling the product from the app and that it's directly fulfilled by suppliers at this point. Adornably is not warehousing any goods.
Among the app features is a "My Design" area that allows consumers to add, change, rotate, and delete items from the space. A "live" mode enables them to walk around the space while viewing the virtual pieces through their iPad screen. They can also post, share and save favorite photos.
The Adornably app can be downloaded at https://itunes.apple.com/us/app/adornably/id716260052?ls=1&mt=8 and will soon be available for other tablets, the company said.
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