• Clint Engel

City Furniture expands with two new stores in The Villages

THE VILLAGES, Fla. — City Furniture has opened its two new stores in this Central Florida market and fast growing affluent retirement community north of Orlando.

The Tamarac, Fla.-based Top 100 company first announced plans to push north into this market in September, after signing lease deals on 40,000-square-foot and 14,000-square-foot furniture showrooms here. It fast-tracked construction to meet a November opening goal, on schedule for the holiday season.

In a release, the retailer said, construction crews removed walls, upgraded flooring and brightened the interior with hundreds of LED bulbs, "creating an elegant backdrop for the wide-ranging furnishings and accessories on display," in the La Plaza Grande shopping center store in the Lady Lake area.

Also, its new high-profile store at Lake Sumter Landing in The Villages received fresh interior and exterior work.
In addition to the LED lighting, other environment-friendly features include electronic invoicing and ordering systems, which trim the stores' paper use; "green" paints without volatile organic compounds; and recyclable flooring.

Key suppliers include Bernhardt, City Furniture's proprietary Kevin Charles upholstery line and Serta, Sealy and Tempur-Pedic in bedding.

City President Keith Koenig said the retailer has succeeded in different markets by "tuning," its assortment to local preferences.

"The Villages offers active, relaxed and gracious lifestyles, and we've shaped our wide selection of coastal, Old World, transitional and modern furniture and accessories accordingly, with some of Florida's best furniture values," he said in the release.

The company, with 26 stores (including 10 Ashley Furniture HomeStores) employs more than 1,000 people in Florida and hired 40 people to staff the two new stores.
City Furniture rolled out e-commerce earlier this year, and has been delivering to the Orlando and Tampa, Fla., area markets.

"With its new stores at The Villages, the retailer has extended its footprint from south Miami-Dade through Lake, Sumter and Marion counties," the company said.

Clint EngelClint Engel | Senior Retail Editor, Furniture Today

Please feel free to email or call me with all of your retail news and tips, including expansion news, successful merchandising and marketing strategies and anything else you would like to see covered by Furniture/Today.  Contact me directly at cengel@furnituretoday.com or 336-605-1129.

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