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David Perry

American Mattress owners open iComfort stores

Line combines gel and memory foam

SCHAUMBURG, Ill. - A hot mattress line deserves some stores of its own, say the bedding veterans who recently opened an iComfort store at Woodfield Mall here.
     Frank DeMaio and Mike Kenna, the 20-plus year bedding veterans who own Elmhurst, Ill.-based American Mattress, recently opened their second iComfort store, a 1,750-squarefoot offering on the second floor of the upper-end Woodfield Mall, which plays host to some of the top names in retail. They opened their first iComfort sleep shop at the Yorktown Shopping Center in Lombard, Ill., last year.
     "There is so much momentum with the iComfort brand that we have an opportunity to have specialty stores and concentrate on that brand," said Kenna, a 24-year veteran of the mattress industry. "iComfort has been so successful for Serta and for American Mattress."

Stores sell nothing but iComfort

A kiosk near the iComfort
store's entrance invites
consumers to begin the
shopping process.

Kiosks on sleep sets include
special sale offers.

Stores sell nothing but iComfort

iComfort sleep sets are arranged
on both sides of the shop.

     Added DeMaio, a 23-year bedding veteran: "iComfort has been the most successful product launch we have ever been associated with."
     iComfort stores are also open in Overland Park, Kan., and Baton Rouge, La.

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