Loloi bolsters offerings in expanded High Point space
Carole Sloan -- Furniture Today, September 26, 2013
DALLAS — Loloi Rugs is growing its presence in High Point, adding 3,500 square feet to its International Home Furnishings Center D-320 showroom.
With 17,500 square feet of floor space, Loloi will present new products such as the debut of its pillow line and seven new indoor/outdoor rug collections at the High Point Market, which runs Oct. 19-24.
"It's important to us that our visitors feel welcome and comfortable in our showroom," said Amir Loloi, company founder and CEO. "The expanded space allows our new additions and classic collections to be properly displayed while also giving visitors room to move throughout the showroom."
Loloi said the company also reorganized the showroom to improve traffic flow and enhance the customer experience. The new showroom will allow Loloi to showcase more than 120 rug collections and 150 pillows.
Loloi will host its market party at 5 p.m. Sunday, Oct. 20, featuring hors d'oeuvres, drinks and musical group Jaxon Jill with tunes from the '70s, '80s, '90s and today.
Party guests can also "cut a rug" with a dance contest. Based on crowd reaction and applause, the winner of the best dance moves will receive $2,500 in Loloi credit, while second place will tally $1,000 in credit. Contestants must be registered buyers to be eligible.
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