Safavieh promotes Tisch to VP of marketing
Furniture Today Staff -- Furniture Today, July 25, 2013
Carol A. Tisch
PORT WASHINGTON, N.Y. — Safavieh has promoted Carol Tisch to vice president of marketing and branding strategy.
Tisch joined Safavieh in 2005 as director of marketing when the wholesale operation was exclusively focused on area rugs. Arash Yaraghi, Safavieh principal, said as the company is expanding its offerings to include home furnishings, it made sense to promote Tisch to oversee the marketing aspects.
"As we continue to expand our wholesale lines to include a comprehensive total home collection with rugs, indoor and outdoor furniture, lighting and decorative accessories, we are stepping up our marketing efforts and branding initiatives globally. Carol will be developing and implementing branding strategy and integrated marketing activities in the U.S. and abroad," Yaraghi said.
Prior to joining Safavieh, Tisch spent a number of years in publishing and was a marketing consultant for Mohawk Industries' consumer broadloom, area rug and commercial patterned carpet divisions. She was president of Tisch Communications in New York for 15 years, and has developed major marketing initiatives for clients such as Tufenkian Tibetan Carpets, ICI Fibres' Tactesse nylon and Springs Industries.
Tisch, who reports to Yaraghi, said she looks forward to promoting Safavieh's ever-growing footprint in the area rug and home furnishings industry.
"With new markets, new product categories and expanded distribution channels, we have rebranded Safavieh as a fashion leader providing total home decorating solutions. This is an exciting time to be building and shaping the Safavieh brand for even greater growth and worldwide recognition," Tisch said.
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