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Thomas Russell

Alden Parks introducing nearly 80 new pieces at High Point Market

HIGH POINT - Upper-end case goods importer Alden Parkes is bringing out its largest introduction at the High Point Market with nearly 80 new pieces ranging from chairs to mirrors.
The company also is in a new showroom in suite 207 of 200 North Hamilton that at 10,000 square feet is 2,000 square feet larger than its former space at 330 N. Hamilton St.
The company typically launches about 50 new pieces, said Lynne McArdle, president.
This market's introduction allows the company to significantly broaden its offerings with new chairs, tables, mirrors and beds. It also expands its style and finish palette with new looks that range from English Country and Coastal to Art Deco.
"We will be able to show the majority of the line," McArdle said, which with the introductions, adds up to about 450 SKUs. "It will give us some additional exposure, which will be nice."
In partnership with upholstery resource Huntington House (610 W. Green Drive), the company also is showing several sofas and upholstered chairs. Huntington House, meanwhile, is showing about 25 of Alden Parkes' case goods, mirrors and accent tables, McArdle said.
"Working together is a wonderful way to grow the business and it's a nice way to complement one another," she said.
Alden Parkes' additional space also allows the company to segment these looks in various areas of the showroom including the English Country and Coastal lifestyle settings. The looks showcase a variety of dining tables, chairs and other accent pieces that show off the company's growing expertise in weathered and distressed finishes.
Within the new showroom, a chair and mirror gallery showcases inline product along with new pieces including, 18 new chairs and 12 new mirrors.
Adjoining areas of the space showcase the company's growing line of occasional tables and its line of high fashion headboards. This includes its new $2,999 Plume headboard whose shape was inspired by a peacock's feathers. The piece is shown in a 24-step antique silver leaf finish done in Vietnam.
The same area of the showroom showcases additional mirrors, including the hand-carved Sun mirror, which is made with solid mahogany and comes in a Silver Shadow finish and also a finish called Brushed Gold.
As the company grows its line, it sees its style, finishing and use of quality materials as core to its success.
For instance, English country-inspired chair frames are made with solid U.S. white oak, in a natural dark oak finish, while barstool frames are in solid acacia, a wood that's used more and more due to its dramatic grain pattern and the sustainable nature of the resource.
"We know we have to provide the same level of quality (as high-end competitors) when being considered by the buying public," McArdle said. "At the same time, we also have to provide a good price point. We are able to do this because we are so lean."
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