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Theodore Alexander names Neill Robinson VP sales, North America

 Neill RobinsonNeill Robinson

HIGH POINT — Theodore Alexander USA has named Neill Robinson as vice president of sales for North America, a new position for the company.

Robinson most recently represented Universal and Craftmaster in the New England region for the past 10 years.

At Theodore Alexander he reports to company President Russell Towner.

The company said Robinson will be responsible for increasing its top-line revenue and also for managing the sales organization. The company's vice president of sales, Tom Burke, along with its team of U.S. sales reps, will report to Robinson. Burke will continue in his current role and will focus on developing the company's key dealer network for its upholstery program.

"We recognize there are opportunities to grow our market share in North America, which is why we've appointed Neill to this newly created position," Towner said in a statement. "I am confident Neill's experience and skills will allow him to build upon the groundwork we've established by ensuring that the high end consumer has access to all of the product styles and categories under the Theodore Alexander umbrella."

Robinson said he is pleased with his new role in the industry.

"I'm thrilled to be joining the Theodore Alexander team," he said. "And I look forward to meeting and working with the Theodore Alexander retailers at the High Point Market."

The company's showroom is at 229 W. Russell Ave.

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