• Clint Engel

BrandSource creates division, store banner for outdoor products

ANAHEIM, Calif. — BrandSource has started an OutdoorSource division and store banner for retail members focused on outdoor products including some furniture.

 OutdoorSource logoBrandSource created this logo for its new outdoor products banner.

The new division was created to help the primarily furniture, electronics and appliances buying group members "compete with big box stores by offering a compelling and affordable assortment of outdoor products," BrandSource CEO Bob Lawrence said in a release.

"More importantly, this new division increases our overall volume, making us more attractive to manufacturers and translating into more supplier support and better programs for our members," he said.

Among the supplier partners participating are outdoor furniture supplier B.E. Outdoor Living and electric fireplace source Twin-Star International, while the bulk of the partners named by BrandSource provide other outdoor goods, including grills, saunas, outdoor heaters and lawn equipment.

"The OutdoorSource marketing and fulfillment support program is designed to drive store traffic with TV, print and Web-based advertising as well as turnkey digital marketing promotions," BrandSource said. It includes commercials featuring the group's "brand ambassador," Kathy Ireland of Kathy Ireland Worldwide.

The products also will be featured on BrandSource's mobile app for consumer shoppers and members, and support services include a field-based district manager serving as a point of contact; an inside sales and customer service team to answer questions regarding products, programs, promotions and services; and a sales training program tailored to each member's needs.

Inventory financing and other services also are available to new and existing members taking part in the OutdoorSource program.

"The OutdoorSource division, like the entire BrandSource organization, is designed to put more consumers through the doors of our member stores and is dedicated to their day-to-day success," Lawrence said.

One of the largest home furnishings buying groups in the nation, BrandSource has nearly 4,500 retailer members in North America and nearly 3,000 BrandSource branded stores.

Clint EngelClint Engel | Senior Retail Editor, Furniture Today

Please feel free to email or call me with all of your retail news and tips, including expansion news, successful merchandising and marketing strategies and anything else you would like to see covered by Furniture/Today.  Contact me directly at cengel@furnituretoday.com or 336-605-1129.

Most Viewed Articles

Research Store

Web Directory Search
Search for Products/Companies

2017 Retail Rankings

The List 2017

Get exclusive rankings of Furniture Today's top industry players including Top 100 Furniture Stores, Top 25 Bedding Retailers and leading e-Tailers. Get the stats now! Sponsored by Surya.

RSA Insights & Intelligence


RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* How to use an implied close
* The low cost of mattresses