New Classic's Rob Hoffman adds flooring division duties
March 27, 2013,
FONTANA, Calif. — Elegance Exotic Wood Flooring, a sister company of New Classic Home Furnishings, has named Rob Hoffman as executive vice president of sales and marketing, a new position.
Hoffman currently holds the same role at New Classic, where officials said, he has led two consecutive years of 40% growth. He will continue to oversee market development for both companies.
Michele McPherson, vice president and general manager of New Classic, said the furniture source "has many customers that already carry wood flooring, so Rob's addition to the Elegance team is a natural extension of our product and service offerings."
Exotic Wood Flooring is based in southern California and has warehouses in North Carolina and southern China.