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New Classic's Rob Hoffman adds flooring division duties

 Image of Rob HoffmanRob Hoffman

FONTANA, Calif. — Elegance Exotic Wood Flooring, a sister company of New Classic Home Furnishings, has named Rob Hoffman as executive vice president of sales and marketing, a new position.

Hoffman currently holds the same role at New Classic, where officials said, he has led two consecutive years of 40% growth. He will continue to oversee market development for both companies.

"This is an unbelievable learning opportunity to be part of a new industry directly related to the furniture industry," Hoffman said in a statement.

Michele McPherson, vice president and general manager of New Classic, said the furniture source "has many customers that already carry wood flooring, so Rob's addition to the Elegance team is a natural extension of our product and service offerings."

Exotic Wood Flooring is based in southern California and has warehouses in North Carolina and southern China.

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