Furniture Today Staff -- Furniture Today, October 3, 2012
New Dr. Breus Pillow Collection includes five models - the Breathable Pillow, Puzzle Pillow, Hybrid Pillow, Wave Pillow and Low Profile Pillow. Each is made using FXI's breathable foam and features dust mite and allergen resistant technology. Each pillow comes with a removable, washable cover that is made with a soft, sateen cotton and Coolmax polyester blended fabric, ensuring temperature regulation and superior moisture wicking, the company says. Retails range from $89 to $109.
CABER SURE FIT
Introducing its DreamSerene line. The collection of mattress and pillow protectors features an Allergy Shield and Wet Block Technology - a breathable stain and waterproof barrier - to guard against allergens, bed bugs and water damage, the company says.
DreamSerene encasements also feature the company's patent-pending DreamSeal designed to stop bed bugs from entering and exiting the mattress or box spring where the zipper meets the fabric. The line is offered in a variety of fabrics made from terry, bamboo and eucalyptus, and uses a step-up model of value, good, better and best product categories to address a range of consumer needs.
Suggested retail prices for the DreamSerene collection range from $59 to $199.
CAROLINA MATTRESS GUILD
New Cool Coil line combines Cool Breeze gel memory foam and individually wrapped coils in a hybrid mattress option. Retails range from $799 to $1,299. The line bridges the gap between the company's G-Series and Fresh Touch lines.
PostureCloud Collection features a ventilated Cool Gel foam layer designed to promote a cooler sleeping surface. Models include the nine-inch Essence, 11-inch Sanctuary and the new 13-inch Ambiance, each with a pin-dot ticking and sweeping blue designs. Sanctuary and Ambiance also feature coordinating midnight blue waved suede border design.
Dormia memory foam collection has enhanced styling with an upgraded cover design, new profiles and refreshed branding. This collection uses CertiPUR-US certified memory foam materials in all four models, which range from eight to 13 inches in height.
Classic Mattress Collection is designed for e-commerce. The four beds have no branding on the ticking or label. Eight and 10-inch models have stretch knit covers, while 11-inch model has circle knit tick with decorative cord surrounding waterfall edge. Twelve-inch model has pin-dot design and tan suede sides, plus additional layer of ventilated memory foam. All four models use CertiPUR-US-certified foam materials. An 11-inch latex model is new. The Eden features a geometric knit cover.
ENSO SLEEP SYSTEMS
Klaussner Home Furnishings, 101 N. Hamilton St.
Company's PureGel technology is designed to provide cool, conforming comfort. Denali bed has a 10-inch profile and is composed of multiple layers of PureGel-infused memory foam and Tri-Tech memory foams supported on an HD polyurethane foam base. The Denali, which retails at $799, complements the company's PureGel Kona and Blue Mist models, offering high margin opportunities in the gel memory foam category, the company says.
FIVE STAR MATTRESS
Introduces its new Gel-Active Collection. The three models are equipped with Gel-Active Memory Foam. Retails range from $899 to $1,299. The line starts with a foam-encased core and utilizes the company's Kool Form open cell memory foam with Gel Active components.
GLIDEAWAY SLEEP PRODUCTS
Comfort Premier mattress protector is an addition to the Sleep harmony mattress and pillow protector collection. It features 100% natural wool and a Silpure silver treatment, designed to inhibit the growth of bacteria and keep the sleep surfaces fresh.
All of the company's protection products are backed with sales training, point-of-purchase materials and retail displays.
118 W. COMMERCE AVE.
Opulance is a 13-inch memory and gel foam mattress with a bamboo cover. All mattresses in Sleep Solutions line are vacuum sealed and boxed for shipment via UPS and FedEx.
Comfort Collection, retailing from $599 to $1,099, consists of one-sided models with softer feels. Five-line series is available in firm, plush and pillow-top models.
New models in Sacro-Support Encased Coil line have lower profiles and updated designs. Retails range from $1,399 to $1,499. The original models in the line, retailing from $799 to $1,199, get a facelift with new stretch knit fabric and new colors.
Adding two new models in its Latex Collection. The Platinum is the company's first two-sided latex mattress, while the Gold is a new one-sided model. Retails range from $1,799 to $2,399.
Presenting the "next generation" in Talalay latex bedding, a new eight-model, temperature-regulating collection that the company calls "luxurious but affordable works of art" supported by "stunning POP materials not seen before on any retail sales floor."
Jamison's Talalay Latex Collection, expected to retail from $1,399 to $2,599 in queen, incorporates layers of a new slow-recovery Talalay GL Latex that relies on phase change technology, rather than gel, to regulate sleeping temperature through the night. The beds, which feature all-Talalay latex builds, use the company's high-density Marriott foam core and are available on either a new, low-profile adjustable base or on Jamison's rigid steel and wood foundation.
With the brand message "Lift. Relax. Relieve." to communicate the feels and sleeping benefits of its TLC line, Jamison has applied the imagery of butterflies across all products, top-of-bed dressings and in-store materials, many of which use animation and other special effects to attract shoppers.
The company is presenting the TLC in a specially designed Chrysalis Room. The room, meant to replicate the custom retail environment designed specifically for the collection, "opens" to reveal the line's upper-end, two-sided models: the Monarch, Emperor and Leaf Wing.
KNICKERBOCKER BED CO.
Expands its EmBrace bedding support program with the introduction of a fifth color. Program is designed to make a bedroom statement while providing superior support.
Introducing Magnigel, a gel designed for maximum airflow and breath ability with an open cell design. It is offered as an option for many of the beds in the Magniflex Collection. The gel option will also be available in a series of Magniflex pillows, including the Standard, Wave and Comfort models.
Company celebrates the value of foam mattresses with its all-new, all-foam HD Super Duty collection. The mattresses, which feature layers of memory foam, gel memory foam and latex, have been independently tested at 350 pounds to ensure durability and strength. They come with a warranty of not more than a half inch body impression for 20 years.
Also introducing all-foam Back Performance MX series and Back Performance Gel series.
A new adjustable bed kit includes the AllerZip smooth mattress encasement, a luxury mattress protector and two luxury pillow protectors. Luxury products inhibit bacteria growth and have natural thermo-regulating properties to help sleepers maintain an even core body temperature.
The new CustomFIT for You retail merchandising program gives consumers the opportunity to design their perfect bed in stores by selecting the mattress, foundation, removable pillow top and pillow that is tailored to their personal preferences.
Introducing first collection of ActiveFusion Climate Control pillows, doubling its pillow offerings. The five-SKU line features two classic and two contoured pillows, and a dual-sided pillow. Retails range from $129 to $149.
Company is also expanding its ActiveFusion Climate Control feature, which uses phase-change materials to store and release energy on demand, to all of its mattresses, toppers and pillows.
Moves into new, larger showroom to celebrate Consumer Digest Best Buy Award for its flagship Comfort-Care collection, featuring the company's trademark Marvelous Middle construction, with a "Sale-A-Bration" that features four products retailing from $588 to $888.
The company's TempaGel memory foam component is featured in an all-foam collection that incorporates Outlast phase-change material in the tick, as well as in Restonic's ComfortCare Select, a Marvelous Middle individually wrapped coil series, and in a HealthRest hybrid series, with TempaGel over individually wrapped coils, in a non-quilted design.
"Show us your Marvelous Middle!" consumer contest, which encourages consumers to submit a photo of their "Marvelous Middle," which could be a middle child, the middle of a special cake, or a baby's belly, continues until Nov. 12. The contest will be available through Restonic's Twitter, Facebook and website. Three winners will be awarded a new Restonic Marvelous Middle mattress.
One Office Parkway, Archdale, N.C.
Based on the recent retailer success of its Optimum gel memory foam line, Sealy is introducing a new Optimum model featuring a premium pillowtop construction. The full Optimum by Sealy Posturepedic portfolio, supported by a national TV campaign, digital buy and in-store program, will be on display.
The new line features the exclusive OptiCool gel memory foam, which the company says is 12 times more effective at removing excess heat than standard memory foam or other gel memory foams on the market. Sealy's new national ad campaign, which launched in May and was the company's biggest investment in consumer advertising in five years, will also be featured.
In addition to Optimum, Sealy will preview its first value-priced branded gel product that will be available at promotional price points. Starting at $599, the Sealy Comfort Series Gel Memory Foam Collection is made with advanced gel memory foam and features a fresh new aesthetic.
Introducing two new iSeries beds, featuring gel memory foam and innersprings. One is a $1,999 pillowtop. The other retails at $2,999 and has a zippered cover. The line marries the company's Cool Action gel memory foam with its Duet Coil individually wrapped coil-in-coil support system.
Producer will showcase all seven of its iComfort beds along with its complete line of iComfort gel memory foam pillows.
301 Hamilton Court
Company announces plans to celebrate its 120th anniversary next year. A new marketing campaign with increased online presence, radio marketing and new direct mailers will tout savings on upcoming anniversary promotion.
Introducing the Vintage Collection, which the company says combines modern elegance and classic construction techniques. Features include updated border designs, new fabrics and enhanced corner guards.
Three new models in the 2012 Beautyrest Black collection blend the technology of the Recharge Sleep System with a firmer coil to deliver a broad range of comfort choices. Inside each Beautyrest Black mattress is Beautyrest Independent Support Technology, which combines alternating rows of Beautyrest Smart Response and Advanced Pocketed Coil springs to deliver a progressive level of personalized back support. Each of the line's 10 models features ventilated foam encasement right to the edge, high-tech mesh border fabric for greater breath ability and airflow, and GelTouch foam. The Beautyrest Black line comes with Transflexion Comfort Technology to ensure a more consistent comfort throughout the life of the mattress and a 20-year limited warranty. Suggested retail pricing for the collection is $1,999 to $3,299.
Company is planning a major introduction in the specialty sleep arena with new technology to maintain an ideal sleep surface temperature. Details will be released at market.
SPECIALTY SLEEP ASSN.
Companies showing include Beaudoin LTD, Bedding Technologies, GBS Enterprises-Protect-All, Glideaway, Naturepedic Organic, The Original Cool Slumber Pad, and W. Silver Frames.
New Agility line combines gel foam and micro-coils in four models retailing from $1,299 to $2,499. The combination of gel and micro-coils provides the most responsive sleep surface on the market, the company says.
Agility line is backed by point-of-purchase program featuring banners with lifestyle presentations.
Furniture Today's Ray Allegrezza Speaks with Stephen Bogart about Fine Furniture's New Bogart Line