E.J. Victor to launch Aerin furniture line in April
Jennifer Marks -- Furniture Today, September 28, 2012
NEW YORK — Aerin, a global luxury lifestyle brand founded by Aerin Lauder, the granddaughter of Estee Lauder, has announced multi-year licensing agreements with three home furnishings companies, including high-end case goods and upholstery producer E.J. Victor.
The furniture line, as well as a new line of lighting offered by Visual Comfort, will launch at the April High Point Market.
Aerin also has partnered with Lee Jofa, which will produce a line of designer upholstery fabrics, wall coverings and trim as well as a collection of area rugs. These will be offered to interior designers and decorators through Lee Jofa's network showrooms and national sales representatives in the spring of 2013.
E.J. Victor, which also has a separate licensing agreement with Ralph Lauren, will introduce the Aerin branded designs in case goods, upholstery and occasional furniture. The introduction will include approximately 20 wood pieces and 10 to 15 pieces of upholstery. The upholstery will be produced domestically and the wood will include a mix of domestic and imported product.
The collection reflects the personal taste and styles of Aerin Lauder, including a number of pieces based on items in her homes.
"While beauty is my heritage, home is one of my passions," Lauder said in a statement. "When I decided to enter into the home category, it was imperative that I collaborate with partners who share my vision for creating quality products with a classic, yet modern aesthetic. I feel strongly that every product we design has to be the best."
The variety of products, the company said, will "allow the consumer to achieve a cohesive Aerin home environment from floor to ceiling." These products will be available through the licensing partners and directly to consumers through www.Aerin.com.
Aerin Lauder, who is style and image director at at Estee Lauder, revealed plans to launch her company in early 2011. Her line includes women's' beauty products, fashion accessories and home décor. It also includes tabletop items sold through a separate licensing agreement with Lenox Corp.
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