Harden Mfg. to introduce upholstery line in Tupelo

Heath E. Combs, August 9, 2012

HALEYVILLE, Ala. — Case goods manufacturer Harden Mfg. is jumping into the upholstery business, introducing a promotionally priced line at next week's Tupelo Furniture Market.

Harden is producing the line at one of its plants, a converted former case goods factory, and is delivering the product on its fleet of trucks.

Including sectional combinations, the company will have about six frames to start, according to Marc Force, director of sales. All of the groups will feature microfiber or chenille fabrics.

Retail price points will range from $499 to $699 for sofa/loveseat combinations. The company may extend the program into a good, better, best story, with price ranges eventually reaching $799 to $999, Force said.

He said Harden has been building the product in Haleyville for several weeks. The company is using solid hardwood frames, which he said are uncommon in promotional upholstery.

Logistics should be a strong selling point for Harden, which has a fleet of tractor-trailers, he said. Retailers may order both upholstery and case goods to be shipped on the same truck.

Harden has a $1,000 minimum to ship, Force said, adding that short lead times will allow retailers to keep a minimum of inventory.

In Tupelo, Harden will show in Building 1, space 1452. The market runs Aug. 16-19.


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