Accent vendors stay focused at Vegas
Heath E. Combs -- Furniture Today, August 1, 2012
LAS VEGAS - Whether it is extending hot collections or playing to their strengths, occasional and accent vendors are taking a focused approach here this week.
Lane is making a big push in occasional furniture with Trio, which offers six three-pack occasional sets that retail three tables for $299, according to Bruce Frenzel, who recently joined Broyhill and Lane in product and occasional merchandising roles.
The groups include lifestyle looks in traditional and transitional styles that are inventoried in Tupelo, Miss. Frenzel said a goal is to have the pieces shipping by fall and on retail floors in time for upholstery shopping during the Super Bowl season.
The company is working to increase its presence as a go-to occasional source, Frenzel said.
Shown here under flags from around the world to emphasize its international design appeal, AICO/Amini Innovation Corp. has grown its Discoveries Accents program - launched last year - from 40 pieces to 140 pieces.
The company is doing well with functional pieces that emphasize storage and grand scale designs, according to Chuck Reilly, senior vice president of sales and marketing. Other strong-selling pieces include round foyer tables - about waist height - and nesting tables, he said.
Reilly said a popular approach among retailers is to concentrate accent pieces together in stores for a boutique or curiosity shop feel. He added that the company is stocking best selling pieces for quick shipping.
One notable look in occasional for AICO is a seldom-seen curio fireplace unit.
Coast-To-Coast Imports continues to see success with its Jadu Accents line from India. The strength of the program is that pieces are stocked in Memphis with shipping in a week or less, said Andy Stein, CEO.
The company is also doing well with soft industrial looks, he said.
"Whatever we show, we have in stock. That's the formula we have that's successful," Stein said.
Emerald Home Furnishings is emphasizing the popular coordinated occasional and upholstery design approach in two new groups, the traditional Wallingford European and the Urban Rustic, with wire-brushed ash topped with a soft white glaze. Wood trim on upholstery coordinates with occasional sets.
John Iasiello, vice president of wood products, said Emerald plans to grow its coordinating approach with select upholstery and occasional introductions.
Stein World has two emphases this market. One is its continuing partnership with Web tools developer MicroD to roll out the Stein World online catalog, which retailers can link to with a hyperlink on their websites.
Jack Johnson, senior vice president of sales and marketing, emphasized that consumers can't purchase off the Stein World website, but retailers have access to show the company's product assortment.
Also this market, the company is introducing its Camden Market brand, which features 30 pieces in trendy, upscale lifestyle looks that ship from the company's Memphis warehouse. Target retail price points are $499 to $599 for cocktail tables and $2,999 for a five-piece dining group, Johnson said.
Four Hands has been doing well with an expansion of its Hughes Bluestone reclaimed occasional pieces, with pine or iron bases and blue stone tops. Also doing well are the Madison occasional tables with dark toasted walnut finish on poplar, according to Cameron Cook, public relations manager.
Also popular are Four Hands' Bina Brazilian hardwood occasional pieces, including one in a cylinder shape with a shagreen wrap around the sides and planked tops in peroba wood, Cook said.
Another standout group is the Belmont curios, bunched for display here, which have arched tops and are made of smoky gray metal, with four shelves.
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