Levolor Enters Custom Drapery Category
Clint Engel -- Furniture Today, July 28, 2008
Known for its branded window blinds, shades and hardware product lines, Levolor Window Fashions has unveiled its entry collection for the custom drapery category here.
The collection focuses on "designer style made easy," the company said, by offering consumers an easy 1-2-3 shopping process including design tips, and collection groupings by style across 105 fabrics, said Levolor.
Traditional, eclectic, casual and contemporary are the key patterns and design themes. The launch line includes 21 designer-inspired signature collections, the company said, with fabrics running from sheers and faux silks to linen blends.
Using the levolor.com website, consumers can order up to 10 free swatches.
Fabric tiebacks, two-color pieced panels and fabric by-the-yard are among the shopping options, along with a full range of hardware.
Levolor is part of the $2.1 billion Cleaning, Organization & Décor division of $6.4 billion parent company Newell Rubbermaid.
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