Colonial Mills produces ‘going green’ catalog
Thomas Russell -- Furniture Today, January 26, 2009
Pawtucket, R.I. – Braided texture area rug and accessory domestic manufacturer cmi (Colonial Mills Inc.) has released its new, condensed, 40-page product catalog and a 16-page wholesale price list for 2009.
Designed to emphasize cmi’s “going green” initiatives, this new and more compact catalog features a green cover and inside features its 34 USA-made collections, including the new “renaissance” grouping of 100% Sunbrella-branded fiber rugs for outdoor use.
Three of cmi’s other new braided-texture rug collections -- ridgevale, shear natural and valencia -- are also included.
Inside, product images and room scenes make up the photography included in the catalog.
“With our company-wide emphasis on ‘going green’ wherever possible, we’ve been making a concerted effort to drive customers to our website which has allowed us to reduced the number of pages in our catalog by more than 20% and print smaller quantities,” said Donald Scarlata, president and ceo. “Although it’s a smaller catalog, the styles and colors of our collections continue to make a big impact and are sure to excite our dealers’ customers.”
The top of each interior page highlights a key feature of the rug collection shown and the bottom of each page includes a link to easy-to-use order forms.
The catalog also calls attention to cmi’s soft decorative accessories, custom-design services and retail display offerings.
Additionally, a specially created “Made in the USA” logo is prominently placed on the inside of the front and back covers and is available to customers to download on the company’s website, www.colonialmills.com.
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