Louisville Bedding Launches Simmons Beautyrest Beginnings
Larry Thomas -- Furniture Today, September 15, 2009
Louisville Bedding Company is launching Simmons Beautyrest Beginnings, designed for infants/toddlers and tweens/teens across a full range of products including crib mattresses pads, sheets, blankets and pillows as well as decorative euro, body and bed pillows.
In this latest licensed brand expansion, Louisville debuts a line that fuses whimsical designs in fashionable in colors with a fully functional set of advanced features.
The Simmons Beautyrest Beginnings sheets and mattress pads feature the same patented technologies as the adult collection does, although the pillows were specifically designed with kids in mind, the company said.
“Our newest foam product in this area features an advanced sidewall system that helps keep them tucked in at night,” Louisville stated, noting that its Simmons Beautyrest utility products can be used in every room of the home, with appropriate selections for all consumer demographics.
The LBC Learning Center, launched last market, has expanded this season, with additional focus on several new fabrics, fibers and technologies. “An additional highlight this market is our Fulfillment Center, being featured for the first time; retailers can see up close the extensive collection we have available across multiple categories that we can deliver to their customers within 24 hours,” the company said.
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