RoomPlace at Harlem launching ‘What’s Next’ campaign
Will highlight product, design innovations
By Furniture Today Staff -- Furniture Today, June 20, 2008
LOMBARD, Ill. — Top 100 chain The RoomPlace at Harlem Furniture is launching a “Live What’s Next” marketing campaign that it says will carry over from its advertising to its merchandising.
CEO Bruce Berman said the stores will focus on carrying “what’s next” in product innovations, color palettes and design.
“There’s more to furniture than just tables and chairs,” said Berman. “It should be something that complements and enhances your way of life, focusing on needs beyond simply being somewhere to sit, eat and sleep. For example, to maximize people’s home theater experience, we will carry merchandise like power-reclining furniture. For people who like to entertain, we offer modular pieces that can be reconfigured easily for different occasions.”
Meanwhile, the company also said it will streamline its name to simply The RoomPlace. The retailer has 17 stores in metro and suburban Chicago and four in Indiana.
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