Serta to sponsor Rod Stewart in Vegas
David Perry -- Furniture Today, June 29, 2008
HOFFMAN ESTATES, Ill. — First it was Donald Trump. Now Serta is turning to another celebrity: Rod Stewart.
Serta, enjoying a strong year while some other bedding brands struggle, is helping to throw a big opening night party at the Las Vegas Market on July 28.
The producer has signed on as the exclusive co-sponsor of the World Market Center's opening night gala, which features a performance by rock legend Rod Stewart.
“Serta is thrilled to co-sponsor this event with the World Market Center,” said Bob Sherman, president of Serta. “This is a once-in-a-lifetime opportunity to see Rod Stewart perform and we look forward to bringing that experience to all market attendees.”
The sponsorship kicks off a high-profile push by Serta to boost its business in what has been a difficult sales climate for the bedding industry. The producer's theme at the market will be “The Summer of Serta” and it will feature seasonal décor, foods and entertainment in its showroom.
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Serta to sponsor Rod Stewart in Las Vegas
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