follow us
David Perry

Online mattress retailer launches site

Donates to Disabled American Veterans with each purchase
MASSAPEQUA PARK, N.Y. — New online mattress retailer has opened its virtual doors.

The company, based here, says it features a business model designed to give cost-conscious consumers a way to purchase mattresses at up to 50% off regular retail prices while also making a no-cost-added donation to the Disabled American Veterans. was founded by Bill Kane, a disabled Navy veteran and former retailer who has more than 30 years of experience in technology and sales and is CEO of the new company.

The online retailer offers a selection of memory foam and latex mattresses from Jeffco Fibres, which has been producing mattresses since 1971.

Kane said the company offers fast, free nationwide delivery, a 100% satisfaction guarantee and easy returns, as well as guidance on the health benefits of sleep.

"We have embraced the entire concept of providing health-related information and have established a training curriculum around that concept," Kane said. "Our agents are actually called ‘Sleep Health Specialists.'"

Kane is already looking to expand the business. A line of innerspring beds and more of what he calls "eco-green products" will be added within the next year, he said. offers a 90-night in-home trial and 20-year warranties. Its products are manufactured in the United States and are produced when the customer places an order.

Kane said the donation to Disabled American Veterans - $10 each time a consumer buys a mattress - helps set his company apart from the competition.

"We are very proud to contribute a portion of each sale to the Disabled American Veterans," he said. "As a disabled veteran myself, I have come to respect the efforts being made on behalf of the scores of veterans whose sacrifices provide us with the freedom we cannot and should not take for granted. This is our small way of offering the honor and recognition they deserve."

Featured Video

Other Home Furnishings Sites

Casual Living
Gifts and Decorative Accessories
Home Accents Today
Kids Today
Home & Textiles Today