Barcalounger bringing brands together in LV
By Furniture Today Staff -- Furniture Today, July 20, 2008
LAS VEGAS — Barcalounger Home will introduce its family of brands to Western retailers in its new Las Vegas Market showroom in the World Market Center, B-966.
The new location has about 10,000 square feet.
“In our new Las Vegas showroom, we will have the expanse of space that allows us to integrate the presentation of our family of brands that includes Stanton, our West Coast regional brand; Barcalounger Home, our national brand; and Serta Perfect Day & Night Upholstery and Sleepers, our global brand, into one entity, exhibiting them together in our new showroom location to better serve our customers during the market,” said Tom Yow, CEO of Barcalounger Home.
Larry Smith, executive vice president and chief marketing officer, said the company plans more than a dozen product introductions for the market. Through its three brands, the company offers recliners, motion and stationary upholstery, home theater seating and sofa-sleepers.
“The diverse product line at Barcalounger Home transcends the life stages of our broad consumer audience that now ranges from twenty-somethings to seniors and crosses all style segments from contemporary to classic,” Smith said.
The company said it offers East and West Coast distribution and manufacturing capabilities for all three of its brands.
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