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Top 15 bedding producers see modest gains for 2014

Bedding Outlook for 2014

HIGH POINT - Top 15 bedding producers generally see modest gains for the industry next year, one that would keep bedding on a growth track.

Another growth year would be welcome, but the ride could be a bit rocky. Some producers see a year of ups and downs, and note that there are still some economic headwinds facing the industry.

The most optimistic prediction by a bedding major is for a "strong year" for the industry, while a number of other majors see modest growth.

In preparing its annual bedding outlook, Furniture/Today asked more than two dozen bedding producers to offer their assessments of bedding's prospects in 2014. Here is how Top 15 bedding producers see the new year:

Gary Fazio, CEO of Serta and Simmons: "We at Serta Simmons Holdings are optimistic that 2014 is going to be a strong year for us and the industry. The quality of product across the board is more technologically advanced and more suited to solving the consumer's sleep needs than ever before. Our research shows that Americans are really ‘getting it' - they truly understand the importance of a good night's sleep to their health and happiness - and they are beginning to view their mattress as the foundation that empowers them to take on the day."

Rick Anderson, executive vice president and president, North America, Tempur Sealy International: "We anticipate continued modest growth for the bedding business in 2014.
Economic headwinds, such as consumer uncertainty of what will happen with the next debt ceiling debate, are being factored into our expectations. That said, people need better sleep more than ever, which will continue to drive AUSP in 2014. Tempur Sealy will meet that demand with continued innovation and by raising the bar across all price points in our brand portfolio."

Dave Roberts, president, King Koil: "The industry appears to be heading into a similar position as in 2013. We may see a slight uptick in the second half of the year. 2015 ‘should' be expected as our year for a turnaround."

Gerry Borreggine, president, Therapedic: "By the end of the first quarter of 2014, much of the transition from the consolidation of the major brands will have taken place. On one hand, that will lighten the competitive landscape for all other brands, who will be feeling the squeeze put on the retailers by the top four. Conversely, it will open the door to the opportunity of providing retailers with an alternative to the pricing and heavy-handed policies the big brands employ."

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