• Clint Engel

Wayfair.com products now sold at Staples.com

BOSTON - Wayfair.com and office superstore Staples have struck a deal that opens the Staples.com website up to hundreds of Wayfair's products, including furniture.
     A release from Wayfair.com, said Staples is focusing on "providing every product businesses need to succeed," and that the partnership extends its offering to small and midsized businesses into new categories including outdoor furniture, exercise equipment and kitchenware.
     The companies did not disclose the terms of the partnership, including information on any revenue sharing agreement.
    "As Staples.com is the world's second largest Internet retailer, we believe our expansive selection on Staples.com has the potential to be a significant new revenue source for Wayfair," Brad Johnson, Wayfair.com vice president of partner sales and operations, said in an email to Furniture/Today.
     "We're rapidly expanding the product assortment on Staples.com, making it easier for business to find everything they need in one place," Faisal Masud, Staples executive vice president, global ecommerce, said in the release.
    "Wayfair.com's offering builds on our selection and brings completely new categories to our online shopping experience."
     Wayfair.com - Staples first partner in its online marketplace - is the largest online retailer of home furnishings and décor, with projected sales of more than $900 million this year, up from $600 million in 2012. The company launched a similar partnership with Staples' office products subsidiary Quill.com last summer.
     Staples does not break out its online sales, but according to Internet Retailer, it's the second largest online retailer with an estimated $10.6 billion in Web sales last year.
     Wayfair.com told Furniture/Today its new partnership with Staples "is a part of the company's aggressive growth strategy to strengthen its position as the largest (and fastest growing) online retailer of home furnishings and décor in the U.S."
     With the launch, the Staples website now features Wayfair products from suppliers such as, Tvilum, Wildon Home, Hokku Design, AVF Affinity, Crosley, Avista USA, Innovex, Jesper Office and others.
     The two companies plan to feature more than 50,000 products in the Staples website, including many new brands for the company, by early next year with a focus on building categories such as furnishings, décor, housewares, lighting and home improvement, and more office furniture and supplies.
     "We are thrilled to join forces with Staples on their new marketplace as they build an even more comprehensive offering to meet the evolving needs of their customers," Wayfair.com's Johnson said.
     "Drawing from a selection of 7 million products from 12,000 brands across a vast spectrum of home furnishings, this marketplace partnership will bring an entirely new level of selection to Staples' business customers and offer Wayfair.com a new channel for reaching shoppers."

Clint EngelClint Engel | Senior Retail Editor, Furniture Today

Please feel free to email or call me with all of your retail news and tips, including expansion news, successful merchandising and marketing strategies and anything else you would like to see covered by Furniture/Today.  Contact me directly at cengel@furnituretoday.com or 336-605-1129.

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