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  • David Perry

New vendors, product create bedding buzz

HIGH POINT - The bedding market here is gaining ground with the addition of new exhibitors.
     Leading the newcomers is Tempur-Pedic, the memory foam leader, which exited the market several years ago but now returns in its new partnership with Sealy. For the first time since the companies merged, Tempur-Pedic beds will be shown in the Sealy showroom in Archdale, N.C.
     Company officials said the joint showing illustrates the growing synergy between the Tempur-Pedic and Sealy brands.
     For its part, Sealy is using this market to introduce new gel beds in its Sealy brand portfolio, while its Stearns & Foster brand introduces its Estate Innerspring Collection with Clima Sense gel memory foam.
     Another bedding company returning to High Point is Boyd Specialty Sleep, which is back after a nine-year hiatus. Boyd is showing major new bedding and sleep accessory programs under the Broy hill and Thomasville brands, which it launched this summer.
     Other bedding newcomers this market include Malouf Fine Linens, which has a broad line of top-of-bed products; ZZZest, which is showing a new gel technology in pillows and mattresses; and Spring Time Bedding, showing its Go-Pedic Gel Series, retailing from $1,499 to $1,899.
     Gel components are featured in mattress introductions across the market, from the category-launching iComfort series by Serta to Simmons' new CURV line, which targets Millennials and includes gel in some models.
     Therapedic's new Buoyancy line, that producer's first gel-latex offering, adds a new top model, the Oceanic, this market. It retails at $3,999 and features a layer of higher saliency foam to add more supportive and "bouncy" characteristics, the company says.
     Symbol includes gel in its Comfort 4U line of personalized comfort beds, which features air technology. The comfort layers include memory foam, gel memory foam and latex foam.
     Restonic features its Tempa-Gel memory foam, gel-infused quilting foam, Outlast technology, individually wrapped coils and new Air Flow borders in its hybrid bedding line, Comfort Care Signature, with retail prices starting at $1,299. "This is not only the most visually appealing product we've introduced," said Ron Passaglia, Restonic's president, "but the collection is also loaded with premium features and benefits that dealers and consumers alike will be impressed with."
     Restonic is also offering a $499 special buy in its Comfort Care line to help celebrate its 75th diamond anniversary. The Comfort Care line features the company's proprietary Marvelous Middle construction and a new 675-coil foam encased unit.
     Jamison is adding a new top number in its Gel Comfort specialty sleep line. It utilizes the company's JGel gel memory foam and is designed for use on a power base. Also new from Jamison is the Hotel Resort Collection, which draws on the company's years of expertise in the hospitality industry.
     Gold Bond's first hybrid bedding line, the Smart Series, combines an innerspring system with a top layer of gel or gel-infused latex. Retails range from $1,199 to $1,399. The producer is also creating a latex showcase area in its showroom.
     Latex is also being showcased in the Pure Latex Bliss showroom. The company is expanding its Prestige line with a new $12,000 model, the Tuileries, and is highlighting new latex technologies in a special portion of its showroom.
    Carolina Mattress Guild has a new latex line that includes gel technology, and is also showing models in its E-Z Sleep line of UPS-friendly mattresses and foundations. And the producer is unveiling its new luxury bedding line, Scott & DuVal.
     Leggett & Platt is introducing the C-010 Adjustable Bed Base, which offers an affordable, lightweight adjustable base solution for the bedroom, the company says.
    The bed looks like a box spring and is more than 30% lighter than conventional adjustable bed bases. This Comfort Series bed is upholstered in micro suede fabric with color choices designed to complement almost any décor or color palette. The ultra-quiet motor supports a total maximum weight capacity of 600 pounds, but the bed's lightweight design makes it easy to move and allows it to fit on a standard bed frame, with a center support required for full and queen sizes, the company said.
     Shifman is updating its collection of hand-assembled, machine-quilted mattresses, featuring the company's two sided construction, natural cotton, and all-coil grid-top box springs. "As always," said Bill Hammer, Shifman's president, "the company has approached the update of this collection with the tradition of excellence and focus on comfort, quality and value that makes Shifman unique."
     Shifman is also making the official launch of its two sided Pure Comfort Collection, which had a soft launch earlier this year. It features from 7.5 inches to 10 inches of Talalay latex foam.
     That producer also has a new marketing program. "Our goal is to continue our marketing message through existing channels plus to expand that message to more consumers through new marketing programs," Hammer said.
     Enso Sleep Systems introduces the Felicity, a pink trimmed mattress that supports the work of the National Breast Cancer Foundation, while Five Star is showing an upgraded product offering at lower prices.