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Thomas Russell

Case goods tell a story at High Point Market

Design, finish, function winning at market

AT THE MARKET — For case goods vendors looking to regain market share, it's as important as ever to provide a story for the retail floor.

 Legends Furniture’s Plateau collection includes this wall bed and a patent-pending Co-Z-Dresser, which features an electric fireplace unit. Made with acacia solids and veneers, the set retails at $1,999 for the queen bed, two floating nightstands, dresser and mirror.Legends Furniture’s Plateau collection includes this wall bed and a patent-pending Co-Z-Dresser, which features an electric fireplace unit. Made with acacia solids and veneers, the set retails at $1,999 for the queen bed, two floating nightstands, dresser and mirror.

Those resources that are offering elements of design, finish and function are winning at the High Point Market this week with commitments and orders.

For many, clarity of finish remains one of the most important selling points for retailers who appreciate telling a wood story on their floors.

High-end Italian-made case goods resource Selva is receiving high marks for its piano-gloss finish on a number of new collections featuring cherry veneers, including Vendome and Victoria. Retailers are drawn to the way this dark finish highlights wood grain patterns, particularly on tables and buffets.

Kincaid is also receiving strong marks from retailers for its execution of finish on its wood collections including the transitional Elise, which is made with solid Appalachian maple.

"They like the finish and where you can see the wood and the sleek transitional style," said Max Dyer, vice president of sales and marketing.

Finishes are also important at Chaddock, which is showcasing new collections designed by Larry Laslo. Dark, high-gloss finishes highlight grain patterns on dining tables, buffets and dressers made with alder veneers. Laslo also incorporates colors into various pieces ranging from upholstered headboards and armchairs to case pieces covered in raffia.

Dealers also are responding well to Chaddock's David Easton Collection, which offers softer, neutral tones in upholstery and light, natural fruitwood finishes on case goods such as dining and

occasional tables made with alder solids and veneers.

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