Magnussen expanding High Point space, adding upholstery
Thomas Russell -- Furniture Today, September 20, 2013
HIGH POINT — As part of a plan to showcase its new upholstery line along with the depth of its case goods assortment, Magnussen Home Furnishings is moving to a larger showroom at next month's High Point Market.
The company will occupy a 60,000-square-foot space in C-1003 of the International Home Furnishings Center. The space was formerly occupied by Endura, which is moving to C-1258.
For the past 10 years, Magnussen was in a 40,000-square-foot space in IHFC M-1010.
The company said the net increase in showroom area is about 16,000 square feet, which gives it about 40% more floor space. It will use the space to showcase 24 new upholstery groups with coordinating occasional groups, some of which include entertainment and media consoles.
The new space also will include most of Magnussen's 80 occasional table groups, 40 master bedrooms, 10 youth bedrooms and nine casual dining groups.
The company said the showroom will have a "contemporary and inviting" front lobby area that will include a bar and lounge. The lobby also will feature items from various categories that are part of the company's whole home approach and its QuickFlex mixable container program.
"The showroom and its new layout provide a unique configuration and total view of our whole home solution that we can now provide our customers," said Nathan Cressman, president. "This new showroom helps to provide our customers with a fresh perspective of Magnussen Home Furnishings, enhancing the presentation of our furniture, and provides our buyers with an inviting buying atmosphere."
Upholstery manufacturer and partner Michael Nicholas Designs will occupy about 5,000 square feet of the new showroom, showing a number of its original designs. The company has been showing its line for about four years, officials said.
The fall market runs Oct. 19-24.
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