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  • Michael J. Knell

Bad Boy moves and improves

Blayne Lastman, chairmanBlayne Lastman, chairman and CEO of Lastman’s Bad Boy, and Mississauga Mayor Hazel McCallion celebrate at the grand opening of the high-impact promoter’s new replacement store.
MISSISSAUGA, Ontario - Lastman's Bad Boy has moved into its new digs in this sprawling city just west of Toronto, having outgrown its old location and wanting to showcase a higher quality product assortment.
     Blayne Lastman, CEO of the privately held high-impact promoter, said the original location was opened in 1992, the year after he resurrected the retail brand initially founded by his father, Mel Lastman, in the mid- 1950s.
     The landlord wanted to tear down the building and put up a new structure that was going to be on two levels instead of the wide open floor plan Bad Boy prefers. "It wasn't going to be in line with the ideal Bad Boy shopping experience," Lastman said.
     The new facility at 1070 Dundas Street East isn't far from the old location and offered a number of desired improvements.
     "The new store provided us with substantially more parking," Lastman said, "as well as the opportunity to completely renovate a space into a stateof- the-art store with higher ceiling, better lighting and a wide open floor plan that would provide our customers with a better overall shopping experience."
     With 25,000 square feet of selling space, the new facility is slightly smaller than the former location but its interior layout - which is based on the one Bad Boy used for its new Brampton, Ontario, store that opened in November - makes better use of the space.
     Lastman told the Mississauga News he invested some C$2 million in the new store.
     For the grand opening, Lastman brought in Jennifer Valentyne, the live remote host for "Breakfast Television," one of Toronto's highest rated morning programs. She welcomed people to the opening ceremonies on the program and helped draw the names for the prizes Bad Boy was offering those in the audience.
     The prizes were donated by Bad Boy's suppliers. Furniture and bedding items included a queen size Posturepedic mattress from Sealy Canada, valued at C$2,100; a three-piece bonded leather upholstery suite by Sofa by Fancy, valued at C$1,680; and a second three-piece bonded leather upholstery suite from Kwality Furniture, valued at C$2,150.
     Lastman's Bad Boy has nine stores across southern Ontario. Lastman said he plans to add more stores to his network but hasn't decided the timing or the location for opening the 10th.

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