Shadow Mountain inks licensing deal with New Mexico museums

Heath E. Combs, April 10, 2013

SANTA FE, N.M. — The Museum of New Mexico Foundation has signed a licensing agreement with case goods supplier Shadow Mountain.

The lifestyle line - named Traditions made Modern - will launch at the October High Point Market. Shadow Mountain will preview select pieces to key accounts at this summer's Las Vegas Market.

Shadow Mountain will do case goods, upholstery, lighting, soft goods and accessories for every room of the home as part of the agreement.

Chad Turney, president of Shadow Mountain, said the collection will be more item-focused rather than in suites. The license is a good historical and design match that will expand Shadow Mountain's niche, Turney said in a press release.

The foundation is the licensing agent for the four institutions that are part of the Museum of New Mexico.

The museum is comprised of the: New Mexico History Museum/Palace of the Governors, the Museum of International Folk Art, the Museum of Indian Arts & Culture and the New Mexico Museum of Art.

Shadow Mountain said it will translate traditional artistry, motifs, and craftsmanship of objects into two distinct style groups.

One will be influenced by New Mexico's Territorial period spanning from 1850 to 1912, when large numbers of adventurous eastern Americans moved west to live in territory recently ceded from Mexico and the former Spanish colonial capital.

Another more casual group will have a regionally influenced rustic style.

"We are thrilled about working with Shadow Mountain as their broad manufacturing capabilities and design depth allows us to develop and deliver to consumers a complete look - one rooted in the region's unique history and rich craft traditions." said Pamela Kelly, director of licensing.

Shadow Mountain continues with its Dick Idol collection, Turney said, but has dropped the Woolrich license.

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