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Flash retailer Joss & Main sees 70% increase in mobile sales

BOSTON — Sales via mobile devices are rising fast for Joss & Main, a private sale site for home furnishings and decor, the company reports.

The two-year old flash sale retailer, which exceeded 3 million members earlier this year, reported a 70% increase in mobile revenue in January with mobile sales now making up 30% of revenue.

Today, Joss & Main released a list of the top 10 U.S. cities based on mobile sales of home goods over the past six months. With the U.S. Department of Commerce reporting a 16% increase in new home sales in January and house sales at a four-and-a-half-year high, Joss & Main said it is seeing a direct correlation between the uptick in the housing market and its growing revenue and membership.

The Joss & Main Mobile 10 (top 10 cities with the highest share of sales on mobile devices) are:

Las Vegas
Tampa, Fla.
Charlotte, N.C.
San Antonio
San Diego

Joss & Main's top cities by percentage growth of mobile sales are:

New York
Charlotte, N.C.
San Francisco
San Diego
San Antonio
Fort Worth, Texas
Birmingham, Ala.

"Positive signs in the housing market are undoubtedly driving increased consumer interest in Joss & Main - we hear it all the time when we speak with our members," John Mulliken, co-founder and general manager of Joss & Main, said in a press release. "What we do every day is make it simple and fun for shoppers to access gorgeous collections of home goods across a range of design aesthetics at affordable price points."

Population centers including New York, Los Angeles, San Francisco, Washington and Chicago are in the top 20 in terms of share of sales coming from mobile, the company said. However, those markets were beaten by recent housing recovery zones including Las Vegas, Tampa and four Texas cities that are among Joss & Main's top 10 mobile markets. These markets are not only the most mobile today but are among the fastest growing mobile cities, the retailer said.

Members in the top 10 mobile cities are shopping on their phones more than others today and the gap versus the rest of the country is growing.

"With many areas hurt by the housing market crisis coming back strong, people are shopping for their homes on-the-go from their phones and tablets," added Mulliken. "We've seen the highest percentage of mobile sales, and the fastest growth of sales in areas like Nevada, Texas and Florida. We hear it loud and clear when we speak with our members in those cities. Members who have been putting off fixing up their homes for several years now because of uncertainty in the economy are now re-entering the market and investing in their homes."


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