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High Point Market Authority holding online marketing seminar

CEO Casey to discuss ‘Exhibitor Marketing Basics’

By Furniture Today Staff -- Furniture Today, July 29, 2008

HIGH POINT — To help exhibitors make the most out of their High Point Market investment, the High Point Market Authority will present an Internet-based marketing seminar next week to provide training on effective showroom marketing techniques.

Brian Casey, president and CEO of the Market Authority, will draw on his extensive trade show management experience to lead “Exhibitor Marketing Basics” at 2 p.m. Wednesday, Aug. 6. The presentation will include a conference call and a PowerPoint presentation, and will focus on how exhibitors can effectively drive traffic to their showrooms. A question-and-answer session will follow.

This webinar is free for High Point Market exhibitors, but space is limited. Call Jan Wellmon at (888) 363-1706 or (336) 869-1000 to reserve your spot.

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