Spring Air International launches two gel lines
David Perry -- Furniture Today, August 1, 2012
LAS VEGAS - Top 15 bedding producer Spring Air International is entering the crowded gel bedding marketplace with two gel lines that it says stand out from the competition.
The Boston-based producer, which shows in World Market Center B-1125 and B-1126, says retailers don't need to all tell the same gel bedding story.
Spring Air is launching its new Back Supporter Conforma Gel collection with exclusive components and a multi-patented design, and is also debuting a new Back Supporter Cool Dots line with "the most demonstrative cooling properties of any gel foam now on the market," said Rick Robinson, Spring Air's president.
"Spring Air is not the first-to-market in the gel bed category," he acknowledged, "but what we're offering retailers is clearly first in the category: two gel foam options which are not only distinct from each other in design, look and price, but also remarkably different from other gel products now being offered.
"As a mattress producer, we see our mission as meeting the needs of specific markets with targeted products like Breathe, as well as addressing the demands of the greater marketplace but with differentiated designs that deliver clearly superior benefits at saleable price points," he said.
Spring Air defines its new Conforma Gel line as "ultra-premium" because "it offers far more than the standard cooling benefits and updated looks of other gel products on the market," according to Robinson.
The eight-model collection is the first to feature a gel memory foam that's surface-modified using a patented zoning pattern used in hospitals and extended care facilities for its proven pressure relief benefits, according to the company.
The Conforma Gel layer, ranging up to three inches thick across the line, is tri-zoned from head to foot in a diamond-hexagon-diamond design, designed to redistribute pressure, increase body envelopment, reduce friction and enhance air circulation.
"The middle, hexagon-cut portion of the Conforma Gel layer has a more open pattern that allows for superior weight displacement and pressure relief," Robinson said.
The memory foam itself is open cell for healthy air flow and is currently being tested to earn content, emission and durability certification, the company said. The green gel is marbleized throughout the memory foam layer.
The new Conforma Gel collection is offered in two mattress core designs: A patented Back Supporter five-zone, encased-coil construction retailing at $799 to $1,299, and a high-density, poly foam core design retailing from $1,499 to $2,499.
Spring Air's second gel-based introduction delivers what the company calls "the most demonstrable and perceptible cooling properties of any current gel product."
Rather than using beaded, swirled or blended applications of gel and memory foam, the Cool Dots gel is poured into strategically placed indentations or "dimples" in the foam layer, forming large "gel circles." This process delivers higher concentrations of gel and its cooling benefits across the foam surface, the company says.
Back Supporter Cool Dots products use a 1.5-inch layer of memory foam, zoned with Cool Dots in the center third to address the heat issues that sleepers typically experience in their torsos or midsections, officials said. Beneath the gel foam are layers of premium upholstery foams and fibers, placed over Spring Air's exclusive foam-encased, wrapped coil core. Offered in firm or plush comfort feels at $799 in queen, the beds will be shown over the company's sustainable hardwood foundation.
Cool Dots models are designed in quilted knits in colors ranging from teals to varying shades of blue. Matching pillow shams and foot protectors in an ice blue shade complete the sense of sleeping coolness the line is meant to evoke at retail, the company said.
The new lines are backed with comprehensive point-of-sale materials and promotional events and activities designed to draw shoppers to Spring Air dealers, Robinson said.
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