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Kluft's new King is 7 feet square

E.S. KluftE.S. Kluft & Co. introduced this Aireloom King, a square bed, at the recent Las Vegas Market.
RANCHO CUCAMONGA, Calif. - E.S. Kluft & Co. is breaking out of the box of mattress convention with its introduction of a truly king-sized sleep set.
     Kluft's new Aireloom King is a square mattress measuring seven feet by seven feet, providing 20% more sleeping surface than a standard king-sized mattress. It carries a king-sized price tag as well, retailing for $7,000.
     Earl Kluft, CEO of E.S. Kluft & Co., said the new design gives luxury consumers a family-sized bed, and will be a standout on retail floors, too.
     "We're changing the meaning of ‘king size' and we believe the Aireloom King will become the new standard of luxury in America," he said. "Luxury consumers are ready for a family-size bed, and we have created one so unique and stunning that it's a showcase piece on the retail floor as well as in the master suite. You have to envision what the luxury consumer wants before they even realize they want it. This new generation of lavish, hand-crafted bedding allows consumers to stretch out with ease to get a good night's sleep in style."
     Standard king-sized beds are 76 inches by 79.5 inches, while California king models are 72 inches by 84 inches, or six feet by seven feet.
     One of the advantages of a square bed is that it can be rotated by quarter turns, allowing for a total break-in of the sleep surface and thereby maximizing product life, Kluft said.
     Each Aireloom King is hand-made using Kluft's patented fill-box technique, providing superior comfort and minimizing motion transfer, according to the company. The beds feature English nested or standard individually wrapped coils, padded layers of Talalay latex, visco elastic foam, and certified organic cotton, and are covered with Belgian damask fabrics.
     The Aireloom King will be offered as an option in select Kluft collections. The first release, the Aireloom King Debut, starts at $7,000.
     At the recent Las Vegas Furniture Market, the Aireloom King was showcased with the help of other home furnishings and bedding producers. AICO produced a special leather headboard tufted with crystals from the company's Hollywood Swank collection, a product of the Michael Amini and Jane Seymour Design Collaboration. Knickerbocker Bed Co. contributed to the project with its new Embrace frame, which provides superior support for the sleep system, Kluft said. To complete the ensemble, Dreamfit, known for its patented luxury sheets, supplied custom accessories for the Aireloom King.
     Also available to consumers is a split, adjustable Aireloom King. Customatic is supplying the adjustable bases, which measure 42 by 84 inches, while Leggett & Platt is supplying components.

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