Lifestyle to hold Forbidden City Furniture Show in Las Vegas
Ray Allegrezza -- Furniture Today, November 16, 2011
HIGH POINT — Case goods and upholstery resource Lifestyle Enterprise has announced that it will hold its upcoming Forbidden City Furniture Show Jan. 27-29 at the Riviera Hotel in Las Vegas.
In keeping with the company's successful venue, James Riddle, CEO of Lifestyle USA, confirmed that Lifestyle will fly in hundreds of key retailers, including many retailers who have never shopped the Las Vegas furniture market.
"As of right now, we are expecting between 400 and 500 retailers, but that number could easily go up," Riddle said.
He added that, "The retailers that have attended our Forbidden City Furniture Show know they will get the first look at new products that combine incredible styling with price points that simply can't be beat."
At the upcoming show, Riddle and his team will establish a 13,000-square-foot Lifestyle showroom within the Riviera Hotel as a backdrop for between 12 and 15 new bedroom suites, 10 to 12 new dining room groups and a similar number of stationary and motion groups shown as part of the firm's Shanghai division.
Riddle stressed that this show is targeted specifically at customers with the capability to purchase containers. "Being a container-only supplier allows us to offer the best looks, the best values and the pricing that only Lifestyle can offer," he explained.
In addition, the company has established a history of adding to the excitement by giving away luxury cars including BMW and Mercedes Benz.
It has also given away high-ticket consumer electronics such as iPod Shuffles, iPod Touches and more.
"While we haven't finalized this portion of the show yet, our dealers can rest assured that we have a number of surprises ready for them that we know they will like," Riddle said.
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