By Furniture Today Staff -- Furniture Today, August 17, 2008
Home Casual will sell to the specialty patio furniture trade via its new wholly owned subsidiary, 4 Seasons Furniture Co. The formal launch will occur in September at the Casual Furniture Market in Chicago.
4 Seasons will focus on the high-end woven segment, leveraging Home Casual's design team and the specialty production capabilities of its new 1-million-square-foot facility in Qingdao, China.
A 50,000-square-foot showroom also was recently completed to support the company's overall marketing effort.
“As one of the world's largest producers of all-weather wicker furniture, Home Casual has been at the forefront of emerging fashion and trends for many years,” said co-founder Don Corning.
“We are tremendously excited to bring our passion for this business to the specialty market.”
The new subsidiary will introduce more than a dozen new collections in Chicago.
Each design will incorporate unique yarns and weaves.
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Here is a sampling of some of the stylish new products catching dealers' eyes at the October High Point Market. For more coverage, see Furniture/Today's Nov. 2 print issue. When you're done viewing the photos in this Slideshow, more images of hot introductions also are available on the Furniture/Today Web site by clicking here.
The High Point Market is marking its 100th anniversary this April.
To help celebrate this milestone, Furniture/Today presents some pictorial
highlights of the past 100 years.
