Sferra Partners with Allied Feather & Down
Furniture Today Staff -- Furniture Today, July 6, 2009
Sferra Hospitality, a division of luxury linens producer Sferra, has forged a new partnership with major down and feather producer Allied Feather & Down Corporation to produce Sferra brand down for major luxury hotel groups in the United States and abroad.
The agreement encompasses down and down alternative pillows, comforters, feather beds, mattress pads and pillow protectors. The Kor Hotel Group, owner of luxury hotels and resorts, has signed on as the first properties to carry the new line.
"With over 20 years of supplying down and feather products to the most recognizable brands in the world, we are very excited about our new relationship with Sferra and our joint efforts into the luxury hospitality arena," said Andy Rosthal, vp of sales for Allied's Hospitality Division.
Based in Vernon, Calif., Allied Feather & Down is a worldwide supplier of quality downs, feathers, and specialized blends used in apparel outerwear, bed pillows and comforters, upholstered seating and camping equipment.
Sferra owner Paul Hooker said: "We are thrilled to be adding Allied Feather & Down's down products to our hospitality offerings." Products will be available starting in July.
Furniture Today's Ray Allegrezza Speaks with Stephen Bogart about Fine Furniture's New Bogart Line