Homespice Décor’s owners deliver Green World to discounters
Ray Allegrezza -- Furniture Today, May 21, 2008
Tucker, Ga. – Braided rug and accessory manufacturer Homespice Décor has a new sibling with the recent birth of sister company Green World Rugs.
While Homespice caters to the high-end and luxury markets, the new Green World Rugs targets the discount and mid-tier retailers with not only company-branded product but also private label programs and direct sourcing options. These rugs consist of more aggressively priced 100% jute varieties.
Jute represents a new medium for the companies, said Junior Gupta, president of both Green World and Homespice Décor.
“Jute is an inexpensive fiber that offers durability, great color and an affordable price,” he noted, later adding, “Green World Rugs will provide customers with economical rugs produced with Homespice Decor's color and design capabilities, backed by the same commitment to customer service.”
Green World Rugs’ first collection is set to debut in July at the Atlanta International Area Rug Market.
It will include six designs -- russet, coffee, spice, timber trail, Manchester and mustard seed. The suggested retail prices include $14.95 for a 20-inch-by-30-inch oval, $19.95 for a 20-by-30 rectangle, $29.95 for a 27-by-45 oval, and $39.95 for a 27-by-45 rectangle.
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